At this time there appeared a new style of book for small children: 'toy books' as they came to be called were a uniform size, approximately 25 x 17cm and contained about eight leaves. More importantly they sold for only sixpence and so were more readily available. With this low price and volume sales, larger print runs were possible. Several publishers were notable exponents of the type including George Routledge & Sons. A glance at their list on the back cover of The Railroad Alphabet reveals the extent of their list of 'toy books' and also the subjects.

Walter Crane was one of the most popular illustrators of the late 19th century. In 1863 he began working with the colour printer Edmund Evans, who was greatly impressed by Crane's talent. Initially he worked on a series of toy books for the publishers George Routledge and Frederick Warne such as The Railroad Alphabet. These books brought his work to the public's attention and with Evans as printer he was able to consider more ambitious work. The Baby's Opera, The Baby's Bouquet and The Baby's Own Aesop issued between 1877 and 1887 reflect this. Goody Two Shoes picture book published in 1884 is particularly lavish with its use of colour, including gold.

Crane was influenced by the Pre-Raphaelite Brotherhood and also by Japanese art. He became a member of the Arts and Crafts Movement, worked with William Morris and his Kelmscott Press and was a designer of wallpaper: this is often evident in the design of his children's books. He later became Principal of the Royal College of Art and Design.

Whalley, Joyce Irene Cobwebs to catch flies: illustrated books for the nursery and schoolroom, 1700-1900 London: Elek, 1974

Muir, Percy H English children's books, 1600 to 1900 London: Batsford, [1954]

Whitworth Gallery: The wonderful world of Walter Crane